Private Hear: December 2012
06 Dec 2012
Featuring work from Bluewater, ChurchAds.net, The Guardian, Nando's, Gillette and Sky.
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Karen Blackett, chief executive of MediaCom, has voiced a radio ad for the National Apprenticeship Service (NAS).
Featuring work from Bluewater, ChurchAds.net, The Guardian, Nando's, Gillette and Sky.
Rainey Kelly Campbell Roalfe/Y&R has created its first campaign for police and crime commissioners.
With work from Gocompare.com, Phones 4u, Greater London Authority, Kleenex, Vodafone and Freeview
Rainey Kelly Campbell Roalfe/Y&R's 'Fire Kills' ad for the Government was the most creatively effective ad tested by the Radio Advertising Bureau in the first half of 2012.
Mind and Rethink Mental Illness are launching a national ad campaign amid the "January blues" to tackle the taboo around mental health.
Budweiser has signed up football managers Sam Allardyce and Ian Holloway to star in radio ads highlighting its sponsorship of the FA Cup, which reaches its third round this weekend.
Finance, food and even the FT feature in this year's best radio ads list.
VCCP's Comparethemarket.com campaign was the most creative ad judged by the Radio Advertising Bureau in the third quarter, beating quarter-two's winner, Autoglass and Radioville, into second place.
The radio industry is to launch the first wave of its £10m campaign to promote all forms of digital radio tomorrow (3 December) in a strategic marketing shift away from concentrating purely on DAB sets ahead of Christmas.