Army begins recruitment drive despite redundancies
20 May 2013 | by James Swift
The Army has begun a recruitment campaign aimed at bringing in 10,000 new soldiers and officers over the next 12 months.
AKQA was awarded Digital Agency of the Year, Topshop won Digital Brand of the Year, and SCA's 'Bodyform: The Truth' viral scooped the Grand Prix at this year's Rev Awards.
The Army has begun a recruitment campaign aimed at bringing in 10,000 new soldiers and officers over the next 12 months.
The Army is releasing a TV ad as part of a wider campaign called "step up" to recruit 10,000 soldiers and officers by the end of the year. The spot is shot from the perspective of a new recruit s boots and shows various situations a soldier may go through. The ad was created by JWT. It was written...
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