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Seeboard to drop price-led strategy

Gas and electricity provider Seeboard Energy is embarking on its largest marketing push since deregulation in 1998. The campaign will aim to shift the brand away from a price-led approach. The integrated campaign through Archibald Ingall Stretton (AIS) includes TV, outdoor, press, direct...

NTL says it will meet earnings forecasts

LONDON - As the debt-laden NTL faces pressure from lenders to file for bankruptcy protection, the company has announced it is set to meet earnings forecasts for the year.

NTL in salvage talks

LONDON - NTL executives are set to meet today to discuss a restructuring plan, as investors in the foundering cable company look set to write off 4.1bn in debt.

British Gas price rises incur wrath
of mid-market tabloids

It was a tough week for British brands abroad, but the media saved the worst for British Gas, writes Jennifer Whitehead in this week's round-up of brand news.

NTL rises on news of debt restructure

LONDON - Shares in NTL soared 23.4% to 0.79 today as news emerged about a restructuring of its 12bn debt, which could see the company try to covert some of the debt into shares as it tries to avoid collapse.

AOL Time Warner enters
double marketing pact

NEW YORK - AOL Time Warner has signed a marketing agreement with Motorola which will see the media giant license its Warner Bros characters for screensavers, ringtones and wireless games in Europe.

NTL says it can pay its debts
after double blow from City

LONDON - NTL said it was fully able to meet all of its payments, following a double header of negative comments from City institutions, which sent the struggling cable operator's share price spiralling downwards.

STOP PRESS: British Gas' decision "outrageous"

Consumer group Energywatch has described British Gas' decision to increase prices by 5.3% as "outrageous" due to it being the second price rise in ten months.

NEWS IN BRIEF: Xerox appoints European marketing director

Xerox has appointed Richard Wergan as European marketing director. He joins from direct marketing agency Harrison Troughton Wunderman where he worked on the Xerox account.

NEWS IN BRIEF: Powergen replaces Carlsberg-Tetley as title sponsor

Powergen is replacing Carlsberg-Tetley as the title sponsor of the rugby union national cup. Negotiated by Sportsworld Media Group, the deal sees the competition renamed The Powergen Cup.

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