23 May 2013
| by Sarah Johnson and Gordon MacMillan
Electronic Arts' popular Battlefield game has been named the top social brand in 2013 by Social Brands 100. Director of communities, Simon Stokes, reveals how the brand got to the top.
22 May 2013
Google has launched a TV spot to promote its Global Impact Challenge, a competition giving four not-for-profits 500,000 each, as well as support to help make their visions a reality. The ad, by Adam Eve/DDB, is an animated film that highlights the power of a user s cursor to change the world for...
Toshiba is offering Superman fans the chance to win a zero gravity flight experience as part of its exclusive partnership with Warner Bros' upcoming 'Man of Steel' movie.
Almost half of 16- to 34-year-olds check their work emails in bed, according to research from the Future Foundation.
The latest viral video hits from Carphone Warehouse, Peta and Acer.
08 May 2013
Microsoft has launched a TV and print campaign, created by Wunderman, promoting the privacy features of Internet Explorer. The TV spot gives examples of situations where people would want to share information, but shows extraneous information they may want to keep private such as a parent wanting...
08 May 2013
Acer has launched an online spot featuring the DJ Ti sto. The three-minute film, created by Mother, broke last week on YouTube and promotes the brand s Aspire P3 Ultrabook. The protagonist in the ad is Ti sto s assistant, Vernon, who uses his Acer computer to organise his boss diary and also to explore...
Surname & Surname has been appointed to drive downloads of events app YPlan.
Online retailer Net-a-Porter has partnered luxury hotel firm Dorchester Collection to create its first "micro app" for a commercial partner.
02 May 2013
A wi-fi hotspot was inserted into the May issue of Forbes magazine to draw attention to Microsoft's cloud-based Office 365 software with a neat piece of targeting.