Why marketers are missing a trick by ignoring sensory perception
20 May 2013 | by Gemma Charles
Altering the environment can enhance the taste and enjoyment of whisky by up to 20%, an experiment by Diageo has found.
Heinz is to bring back the invisible bottle of tomato ketchup in a new ad campaign using the catch phrase 'It has to be Heinz," following the brand being featured in 'Mad Men' on Sky Atlantic.
Altering the environment can enhance the taste and enjoyment of whisky by up to 20%, an experiment by Diageo has found.
Kellogg's is taking a leaf out of Coca-Cola's book by creating a top secret new recipe for its Special K brand, as the cereal giant looks to fight back against the rise of supermarket own-brand cereals.
Danone, the dairy manufacturer, is to back its main brand with a CRM programme for the first time and has appointed Hypernaked to create and manage the initiative.
Cockburn's, the port producer, has appointed The Corner to its UK and global advertising accounts after a three-way pitch.
This week's pitch news from Morrisons, Tetley, Itsu, Scottish Power and British Airways.
Carlsberg has teamed up with DJ Axwell one third of the Swedish House Mafia group to launch a global digital campaign by North Kingdom . The four-month campaign begins with the launch of Axwell s latest track, supported by an online video where users follow the story of a man on a journey to...
Nestlé is axing Jenny Craig, its UK weight-loss programme, putting 12 jobs at risk.
Marks Spencer has launched a brand campaign for M S Food that spans TV, online and print. It was created by Rainey Kelly Campbell Roalfe/Y R. One of the TV ads shows a couple having a picnic under an upturned boat in order to escape the miserable British weather. A voiceover by the actress Anna Friel...
Counting down the ten most recalled ads, in association with TNS and Ebiquity.