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Social video explodes as brands 'become friends' with consumers

20 Dec 2011 | by Gemma Charles

Social video sharing has experienced massive growth over the past five years, as shown by the 'Viral Spiral' infographic created by social video specialist Unruly.

Marketing's Adwatch of the Year 2011

13 Dec 2011 | by Gail Kemp

Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp.

Whitbread appoints EHS 4D for CRM activity

08 Dec 2011 | by Sara Kimberley

Whitbread has appointed EHS 4D to handle its CRM account across its portfolio of brands.

From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'

07 Dec 2011 | by Rachel Barnes

Delegates who gathered at The Marketing Society's annual conference were left in no doubt whatsoever about the competition UK brands face from a wave of emerging markets.

Is there a silver lining for brands in the fallout from the euro crisis?

06 Dec 2011 | by Noelle McElhatton

If your portfolio of brands is exposed to the volatility of the so-called 'basket-case' economies of Europe, you are probably drawing up contingency plans, preparing for the worst.

Sky marketer scoops top prize at Brand Event Awards

02 Dec 2011 | by Staff

BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards this week, which took place at the Swan in Shakespeare's Underglobe.

Food Advertising Unit to study effect of ads on children

01 Dec 2011 | by John Reynolds

The Advertising Association (AA) is understood to be preparing a research project into the food advertising viewed by children, in response to the government's crackdown on 'inappropriate' marketing to the under-16s.

Starbucks to open 200 drive-thru stores

01 Dec 2011 | by Matthew Chapman

Starbucks will open 200 drive-thru outlets in the UK over the next five years as it seeks to position itself as the best place to get coffee on-the-go.

McDonald's 'festive menu 2011' by Leo Burnett

29 Nov 2011

McDonald's is launching a new campaign to promote its festive menu. Created by Leo Burnett, the ad shows people dressed as Santa Claus cycling around on their festively decorated bikes, eventually ending up at a McDonald's restaurant.

McDonald's opts for a pedal-powered festive push

29 Nov 2011 | by Sara Kimberley

McDonald's is unleashing a horde of Santas on bicycles in a Christmas TV ad promoting its new festive menu.

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