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AIS lands Dyson direct account

LONDON - Dyson has appointed Archibald Ingall Stretton to its direct marketing account.

Loseley rebrand puts quirky spin on traditional values

LONDON - Pemberton & Whitefoord has rebranded the Loseley Ice Cream range with a humorous National Portrait Gallery theme.

Top 100 online advertisers

Web 2.0 and the continuing rise in consumer broadband uptake fuelled digital's growth in 2006 as it became one of the few media to buck a plateau in adspend.

Unilever reworks Comfort formula

Unilever is reformulating its Comfort fabric conditioner range to arrest a decline in sales.

Tesco begins trial of in-store Disney zone

Tesco has opened a Disney area in one of its stores as it seeks to establish its dominance in the non-food sector.

News brief: Jeyes backs its Fluid brand on TV

Jeyes is backing its Fluid brand on TV for the first time with a series of 25 sponsorship idents around ITV police drama The Bill. The work, created by WARL Change Behaviour, breaks today (Wednesday). It will rotate to promote other products in the Jeyes range, including Wet Ones and Bloo.

Digital: Velvet makes digital debut

Toilet-tissue brand Velvet is embarking on its first digital drive with the launch of a website and online ad campaign based around its 'Baby MD' brand character.


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