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Pru picks WWAV for pooled pounds 23m direct mail task

Prudential has appointed WWAV Rapp Collins to handle its pounds 23m direct marketing account - one of the UK s largest - for insurance services, banking, pensions and mortgage products.

Tesco closes booths

Tesco Personal Finance has scotched plans to extend the trial of its state of the art in-store video conference booth because it has flopped with shoppers.

Eagle Star axes staff after Zurich merger

Over half of Eagle Star s 50-strong marketing department are to lose their jobs as the impact of its merger with Swiss insurance giant Zurich Insurance is felt.

Coutts rejigs to sharpen bank’s strategic aims

NatWest-owned Coutts Group, the international private banking business famed for its aristocratic clientele, has restructured its marketing operation.

NatWest offers banking via PC

NatWest is launching an online banking service early in January, following the completion of a two-year PC home banking trial. It will allow customers to access personal, business and credit card accounts.

MoneyGram ads target services at Asian groups

MoneyGram International, a joint venture between Thomas Cook and Travellers Group, is targeting Asian people living in the UK with a campaign focusing on its range of money-transfer services.

MEDIA: Telegraph set to clinch Cricket World Cup deal

The Daily Telegraph is poised to sign a deal with the English Cricket Board (ECB) to sponsor the 1999 Cricket World Cup.

NEW MEDIA: Air Miles opens new unit with a one-to-one aim

Air Miles is investing in new technology to develop interactive capabilities and move toward one-to-one consumer marketing.

MEDIA: FOR THE RECORD

United News & Media has warned the City that its 1998 trading results will be worse than expected because of economic downturns in the UK and the US. Its business publishing arm, Miller Freeman, has been hit by a slowdown in the travel, engineering and agriculture sectors while its US operations were...

EDITOR’S COMMENT

There were two obvious reasons for 1998 s frenzied deal-making activity: the threat of local recession, and the continuing international convergence of formerly implacable enemies.

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