News brief: Travelodge appoints agency
16 Nov 2005
Travelodge has appointed Doner Cardwell Hawkins to develop a £4m ad campaign for 2006.
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Thomas Cook has embarked on a review of its £4m advertising business as it looks to centralise the account in a single agency.
Travelodge has appointed Doner Cardwell Hawkins to develop a £4m ad campaign for 2006.
Holiday firm First Choice is extending its sponsorship of ITV's forthcoming series of I'm a Celebrity, Get Me Out of Here by staging its own bushtucker trials in its shops.
VisitBritain has teamed up with the Post Office for a campaign targeting international students and temporary residents in the UK. Phone cards and maps highlighting locations and dates of interest to a youth audience will be distributed at universities, youth hostels and language schools.
BAA is to roll out its SMS flight-information service to all its airports following successful trials at Gatwick and Heathrow. The service delivers real-time flight-status information.