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Lists & databases - Making retail loyalty work [SH] The debate over loyalty cards continues to divide the retail world, but many still agree that a little more research and a lot more commitment is what is needed to run a successful scheme.

30 Sep 2000 | by NIGEL LAWRENCE

Earlier this year the US s second annual National Consumer Survey of Plastic Card Usage showed that 43 per cent of consumers across the Atlantic shopped with greater frequency at stores whose loyalty cards they held. In total, 29 per cent held at least one card. Compare this with Claritas figures which...

ONE-MINUTE BRIEFS: Royal Mail's PPS angers industry

30 Sep 2000

The Royal Mail is believed to be looking for a DM agency to promote the controversial Postal Preference Service, despite saying that the scheme is still only being tested.

ONE-MINUTE BRIEFS: Report warns of consumer fluidity

30 Sep 2000

Traditional marketing is no longer good enough. Retailers and marketers must adapt to the complexity of today s consumer lifestyle - or die.

MOVERS & SHAKERS: TNT finds new MD

30 Sep 2000

Andy Sherman has been appointed as the new managing director for TNT International Mail responsible for UK and Ireland. Sherman's role will be to continue driving the business forward in an fast growing competitive market. He has held a number of senior positions with DHL in the City of London and Belgium....

MOVERS & SHAKERS: Changes at McIntosh

30 Sep 2000

As part of its expansion and move into a new pounds 4 million head office and distribution complex, Alistair McIntosh has announced major changes to its corporate structure. Dave Turpin has been promoted from sales manager to sales director within the Direct Mail Solutions Division. And Arthur Robinson...

ONE-MINUTE BRIEFS: Report warns of consumer fluidity

30 Sep 2000

Traditional marketing is no longer good enough. Retailers and marketers must adapt to the complexity of today s consumer lifestyle - or die.

MOVERS & SHAKERS: TNT finds new MD

30 Sep 2000

Andy Sherman has been appointed as the new managing director for TNT International Mail responsible for UK and Ireland. Sherman's role will be to continue driving the business forward in an fast growing competitive market. He has held a number of senior positions with DHL in the City of London and Belgium....

MOVERS & SHAKERS: Changes at McIntosh

30 Sep 2000

As part of its expansion and move into a new pounds 4 million head office and distribution complex, Alistair McIntosh has announced major changes to its corporate structure. Dave Turpin has been promoted from sales manager to sales director within the Direct Mail Solutions Division. And Arthur Robinson...

Heated competition sparks agency hunt for Coffee Republic

29 Sep 2000

Coffee Republic is looking for a creative agency to support its two-year expansion programme.

M&C Saatchi hires top creative teams from BMP and Lowe

29 Sep 2000 | by EMMA POOLE

M&C Saatchi has lured two senior creative teams, Ted Heath and Paul Angus from BMP DDB and Jez Willy and Alan Davis from Lowe Lintas, in an attempt to bolster its creative output.

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