Risk comes with social media's rewards
19 Sep 2007 | by Alexandra Bruell
Comms pros love social networks' freedom, but potential for controversy can complicate matters
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Microsoft campaign puts Burson on the defensive
28 Sep 2007 | by Aarti Shah
WASHINGTON: Burson-Marsteller defended itself against critics this week amid reports that it didn't properly disclose a relationship with Microsoft.
'HGM' has critics questioning BET's vision
18 Jul 2007 | by Randi Schmelzer
A new series on BET, Hot Ghetto Mess (HGM), has yet to hit airwaves, but it already has triggered controversy and protests in the African-American community and beyond.
Tea Council changes tactics to target youth
16 Jul 2007 | by Randi Schmelzer
For centuries, tea has been recognized for its health benefits in cultures across the globe. Even in the US, the world's second-most-consumed beverage (after water) is the go-to brew when throats are itchy or aches set in.
Big Daddy rally boosts image
18 Jun 2007 | by Irene Chang
When Dreamland Bar-B-Que's Montgomery, AL, restaurant opened in 2004, it was met with much excitement - only to fall on hard times after mismanagement from a franchisee.
Gillette drives trend to engage TV viewers with shows, not ads
13 Apr 2007 | by Irene Chang
With the advent of digital video recorders like TiVo and paid (and commercial-free) downloads, consumers are able to avoid TV ads with the push of a button.
GM and VW heed outcry, pull suicide-themed ads
22 Feb 2007 | by Randi Schmelzer
NEW YORK:Two automakers this month found that suicide wasn't the ad strategy of choice, after mental health professionals and suicide prevention organizations complained about the tenor of two high-profile ads.
Outcry spurs Snickers to pull Super Bowl ad
08 Feb 2007 | by Randi Schmelzer
LOS ANGELES: Hours after gay rights activists including the Human Rights Campaign and Gay & Lesbian Alliance Against Defamation criticized Snickers' "Mechanic" Super Bowl spot, the company pulled its Web tie-in "After the Kiss" ads, shuttered an accompanying microsite, and issued a formal apology.
Companies must rethink Super Bowl ad strategies
08 Feb 2007
This is not 1984, and you, Snickers, are not Apple.
Super Sunday spots don't score alone
17 Jan 2007 | by Erica Iacono
Marketers are preaching that Super Bowl ads are most effective when part of an integrated effort
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