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Sony Ericsson hires TMW to lead global direct push

Sony Ericsson is plotting a global direct marketing campaign, as part of its strategy to enhance its relationship with handset owners.

Royal Mail gets go-ahead for bulk mail price rise

Direct mailers can expect Royal Mail to raise prices in May after the postal regulator agreed to a range of measures to safeguard the universal service and give Royal Mail more commercial freedom.

Marketing Society launches green action day

The Marketing Society, sustainability charity Start, and Business in the Community have launched an initiative aimed at uniting marketers around a "green" action day.

We'll Call You - John Lewis

Confusion over how the company's 'Never knowingly undersold' policy applies online had Mole posing a few questions on the thorny issue of price-matching.

Sony Ericsson draws up CRM plans to boost consumer loyalty

Sony Ericsson has set out plans to improve its direct relationship with consumers, who have traditionally had stronger ties with mobile operators and retailers.

We'll Call You - UKTV

Rumours that man-friendly TV channel Dave may be forced to change its name following a court case, had our Mole digging deeper to uncover the truth.


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