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John Lewis TV ad passes 1m views online

The John Lewis 2011 Christmas ad has now racked up more than one million views online, just days after its TV debut.

Marketing video report: Debenhams' Richard Cristofoli says high street is not dead

Richard Cristofoli, marketing director at Debenhams, assures shoppers "it's not the death of the high street" while talking about the brand's shift in strategy.

Profile: Anna Crona, marketing director for IKEA UK and Ireland

Anna Crona, marketing director for IKEA UK and Ireland, is working to inspire shoppers to spend more on their homes.

Profile: Niall O'Keeffe, marketing director at Dixons Retail

Niall O'Keeffe, marketing director at Dixons Retail, has been revamping the business, but profits remain a tough challenge.

Specsavers in TV push for varifocals offer

Specsavers, the optical retailer, is launching a TV campaign focusing on long-sighted customers, to highlight a promotion on its varifocal glasses, targeting the over-45s.


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