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Go Racing deal back on track

LONDON - Go Racing has reaffirmed its grip on the media rights to UK horseracing as it emerged that it had successfully agreed key terms under which it will obtain a licence for pre-race data with the British Horseracing Board.

Murdoch readies Sky Global for DirecTV takeover

LONDON - News Corporation chairman Rupert Murdoch has begun streamlining satellite holding business Sky Global Networks as he readies the division for a takeover of DirecTV, the biggest satellite TV company in the US.

Peoplesound axes marketing director ahead of merger

Michael Levine, the marketing director of music download site peoplesound.com, has been made redundant as a result of the site's proposed merger with Vitaminic. Levine, who has been marketing director at the site since September 1999, is understood to be one of the first high-level casualties...

Emap pushes film site with Odeon tie-up

Emap is launching a pounds 750,000 integrated campaign, incorporating online, print, and broadcast elements as well as the 250 Odeon cinemas across the UK, to promote its new-look film site Empireonline (www.empireonline.co.uk). The site, which has signed up Odeon as its ticketing e-commerce...

Vizzavi teams up with Worldpop

Multi-access portal Vizzavi has teamed up with music site Worldpop to give away 30 tickets to Madonna's London concert. Worldpop has sent out 60,000 SMS alerts and 400,000 emails to music fans, directing them to an interstitial page within Worldpop's site for more competition information....

BULLETS: Dennis Interactive takes stake in two music sites

Dennis Interactive (www.dennis.co.uk) has taken a stake in two new sites devoted to dance music. The company will sell advertising for the two sites, Clubbed.com and CNsoholive.co.uk. This will include banners, mini-ads and newsletter sponsorship.

BULLETS: Umbro.com links with SceneOne for interactive ad

Umbro.com has teamed up with SceneOne to create an interactive ad to sell football videos direct to consumers via a link to the SceneOne shop on Sky's iTV platform. The 40-second ad will be broadcast on Flextech's Bravo channel from 22 June to 24 June.

ACCOUNTS: New accounts this week

Creative advertising agency Mother has been appointed by digital terrestrial TV service ONdigital to handle its rebranding to ITV Digital, and the launch of its new pay sports service ITV Sport Channel. The branding of ITV Digital will be released in a few weeks.

Pizza Hut seeks sites online

Pizza Hut UK is launching a property acquisition web site aimed at estate agents and individuals. It will offer up to pounds 5,000 for new location recommendations that are taken up. The PPM & Associates designed site www.pizzahutproperty.co.uk goes live at the end of this month. It is...

THE NEW DEALS: Deals done this week

Theatre site Whatsonstage.com has signed a deal with The Plain English Group, which publishes a regional home counties news listings and leisure magazine called The Sticks. The newspaper, which has a circulation of 186,000, will work with Whatsonstage.com on joint promotions.


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