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It takes a strong, experienced marketer to withstand the slings and arrows of social media.
Coca-Cola has struck a global partnership with Spotify that is set to help both brands expand around the world, and will produce a Coke app based on the music service in time for the Olympics.
Bear, the healthy snack brand, is to roll out its first ad campaign supporting its Bear Nibbles brand, which will showcase the strapline, "Nothing but naked nature", in a move to drive up brand awareness.
Weetabix is launching its first ad campaign for the brand's golden syrup variant next week (16 April), under the cereal's "Fuel for big days" strapline.
Bartle Bogle Hegarty is launching a TV spot for Weetabix Golden Syrup on 16 April.
Smirnoff is rolling out the next stage in its partnership with Madonna in the UK, with a limited edition on-pack promotion and major marketing campaign, as part of its ongoing Nightlife Exchange Project activity.
