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L'Oreal is embarking on a new communications programme to engage customers in an ongoing dialogue. The first phase of this initiative is a direct mail campaign launching a new range of brown hair colourants, the Cafe Society. This targets 75,000 30- to 39-year-old women who are known to...
GRAHAM MILLS AND JACK NOLAN, FORMERLY JOINT CREATIVE DIRECTORS, IMPIRIC There used to be a joke where one person tells another that every cigarette takes 15 minutes off your life, to which the other replies, 'that's OK, it's only off the end'. Not rip-roaringly funny perhaps, but...
In a UK first, the June issue of Attic Futura's Shine will have a lenticular cover, sponsored by Clairol's Herbal Essence. The eye-catching '3D' cover features a blonde model who changes into a redhead when the magazine is tilted. It ties in with a 'Go red and turn heads' feature, which...
Clairol is running an on-pack push on 2.5 million packs of its Clairol Loving Care and Lasting Color brands, to drive repeat purchase. By collecting three pack tops from either range, consumers can claim a free gift worth over pounds 50, including a family photo portrait session and two-for-one...
Wieden & Kennedy has broken on to the Revlon roster with its appointment to revive the iconic 70s scent brand Charlie and to provide above-the-line support for the Mitchum deodorant line. The two projects will involve the strategic development and implementation of print campaigns for Mitchum...
SHANGHAI: Marketing communications start-up, Market Catalyst, has brought forward its planned expansion in China with plans to open an office in Shanghai by the end of the second quarter. Market Catalyst chief executive, Conrad Chiu, said the earlier entry is due to strong revenue growth...
BEIJING: China has reportedly banned all tobacco and sex advertising on the internet, sparking fears that this will be the start of a long list of prohibited content online. According to reports in China, the new rules -dubbed the Interim Measures of Beijing Municipality on the Management...
SHANGHAI: Marketing communications start-up, Market Catalyst, has brought forward its planned expansion in China with plans to open an office in Shanghai by the end of the second quarter. Market Catalyst chief executive, Conrad Chiu, said the earlier entry is due to strong revenue growth...
BEIJING: China has reportedly banned all tobacco and sex advertising on the internet, sparking fears that this will be the start of a long list of prohibited content online. According to reports in China, the new rules -dubbed the Interim Measures of Beijing Municipality on the Management...
Matthew Clark Drinks - the company behind Babycham, the classic 1970s tipple - has appointed Harrison Cowley (HC) to revitalise its brands. HC has a brief to handle consumer PR for MCD's wine-based drinks division, which also includes Stone's Ginger Wine, QC and Arbor Mist brands....
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