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Vizeum's brief was to make the Ikea brand synonymous with bedroom furniture and drive double-digit growth in bedroom furniture sales.
The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson
From the growth of social media to integrated campaigns, the up-and-coming young talent in the industry is grappling with big issues. Here we showcase the brightest and best of the next generation of marketers.
View all of the winning campaigns from the Consumer Durables & Furniture category.
The latest BrandZ list of the top 100 global brands shows that established names have bucked the downturn and continue to outperform the stock market.
LONDON - How do two of the UK's biggest e-commerce brands perform in online user experience? Revolution partnered with user experience consultancy Webcredible to assess the merits of Play.com and Amazon.co.uk.
