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Ford Fiesta's image update piques interest, but fails to tell viewers why to buy

21 Feb 2013 | by Jonathan Fraser, Head of planning, Holler

Adwatch: Marketing's unique weekly analysis of ad recall in association with TNS.

Reaching gay consumers: beyond the 'pink pound'

09 Nov 2012 | by Trevor Hardy, founder, The Assembly

Trevor Hardy, founder of marketing agency The Assembly, on what brands must consider when reaching out to the LGBT community.

F1 rumours leave brand investments in balance

26 Oct 2012 | by Alex Brownsell

Speculation and scandals affecting sport sponsors highlight the risk of using brand ambassadors.

Death of the mass-market car brand

18 Oct 2012 | by Alex Brownsell

Mid-market automotive brands such as Vauxhall, Fiat and Renault are struggling to compete against the success of premium and bottom-end car makers, but is marketing to blame for their woes?

Cadbury and Nestlé: What's in a colour?

12 Oct 2012

As Cadbury wins the battle against Nestlé to protect its shade of purple, Jim Prior, chief executive of branding agency The Partners, looks at the importance of building a brand around a colour

Brand Barometer: Social media performance of Compare The Market

07 Sep 2012 | by Staff

A look at the performance of Compare The Market in social media over the past four months.

Back to work: Top marketers at Ford, Sainsbury's, HTC forecast the final quarter

05 Sep 2012

After an exhilarating Olympics, marketers and brands must return to reality and difficult trading conditions. We talked to six marketing chiefs about the testing four months ahead

Volkswagen Polo ad lacks the creativity of its predecessors

05 Sep 2012 | by Liam Fenton, creative director, Brave

Few brands are responsible for giving me more 'I wish I'd done that' moments than Volkswagen, so it was with perhaps overly high expectations that I watched the latest Polo ad.

Brand Barometer: Social media performance of BMW

17 Aug 2012 | by Gemma Charles

A look at the performance of BMW in social media over the past four months

Why PRs are gatecrashing the marketing party

03 Aug 2012 | by Suzy Bashford

With the recent spate of PRs landing top marketing jobs at brands such as AOL and Nintendo, is the role of the classic marketer under threat?

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