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Oracle hands pounds 62.5m global account to Grey

22 Jul 1999 | by ALEXANDRA JARDINE

US computer and software giant Oracle has appointed Grey to handle its dollars 100m (pounds 62.5m) global ad account, with a brief to build its image as a major player in e-commerce. It has also awarded Grey its media planning and buying accounts worldwide.

Briefs

22 Jul 1999 | by ANNE-MARIE CRAWFORD

Radical and Zenith Media have picked up the pounds 20m account for the launch campaign of the Association of Investment Trust Companies (AITC).

FIELD MARKETING: Portable devices for today’s field marketer - David Murphy looks at how hand-held computers can aid marketing at shop-floor level

22 Jul 1999 | by DAVID MURPHY

Brand managers, particularly those in the FMCG area, have always thrived on information. Information about how their brand is performing, how much shelf space it is being given; whether agreements struck with head office buyers are being implemented in store; what effect promotions are having, and what...

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