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In today's recommendation environment, consumers are becoming brand ambassadors, but should brands trust the wisdom of the masses, asks Trevor Clawson.
Shoppers use their smartphones to check prices, comments and reviews to ensure they're getting the best deals according to new research from Google and the British Retail Consortium (BRC).
Morrisons is facing a David and Goliath-style trademark battle after it applied to register FreshDirect as the branding for its forthcoming home-shopping business.
Consumers faced with ongoing economic pressures have been shopping online for the best deals, generating sales worth £5.1bn in March, the strongest figure for three years.
New research claims that 87% of retailers are confident mobile shopping will have an impact within two years, but only 16% have a mobile strategy fully in place.
John Lewis is to launch an online fashion magazine later this week, supplementing its John Lewis Edition print publication.
Marks & Spencer has warned its customers they may receive spam as a result of their names and email addresses being accessed in a data breach at email marketing provider Epsilon.
Procter & Gamble has launched a free monthly digital magazine to drive up its online offering.
Lastminute.com head of marketing Robert Moss is leaving the travel company for fashion website Mywardrobe.com.
New Look has launched an m-commerce site for quick one-touch shopping.
