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Morrisons has signed up 140 brands for its biggest promotion to date, a 'golden ticket'-based prize giveaway that will be the focus of its primary summer campaign.
More than one in three consumers withhold entirely information that could be used to identify them while engaging with brands online, a new study has found.
Tesco needs to boost its marketing strategy aimed at non-smartphone users, according to a key Tesco executive speaking at the Internet Advertising Bureau (IAB) Mobile Engage conference.
Marks & Spencer has pledged £3m to help clean up Britain's beaches, sustain depleting fish stocks, and protect marine species such as turtles and dolphins, as part of a Forever Fish campaign aimed at shoppers and their children.
Marketers have been put on alert by several recommendations in the long-awaited Bailey Review, which was published this week.
The long-awaited Bailey review on the commercialisation and sexualisation of childhood has called for a number of clampdowns that will have a direct impact on the marketing and media sectors.
Sainsbury's is tapping into 'Britain's Got Talent' mania by offering customers the chance to appear in ads during the show's final week, by sending in videos of themselves enjoying meals from its 'Feed Your Family for £50' plan.
UK consumers have spent a massive £300bn shopping online in the 11 years the IMRG Capgemini e-Retail Sales Index has been running.
Nectar is launching a fashion site with its retail partners to compete directly with the likes of Asos.
John Lewis is to launch an online fashion magazine later this week, supplementing its John Lewis Edition print publication.
