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The past year has been one of breathtaking highs and deep lows for some of the world's biggest media brands, writes Nicola Kemp.
The Association of Publishing Agencies (APA) is the latest trade body to undergo a dramatic face-lift in a bid to better represent the shifting focus of its membership.
River Publishing has won the contract to publish a 32-page A5 magazine that will accompany The Co-operative Village, an event launched by the Co-op in a move to extend its brand.
Seven, the content marketing agency, has appointed Jessica Gibson to the newly created role of managing director.
The Co-operative Food is launching a bi-monthly in-store customer magazine and a bi-monthly digital magazine on 14 March.
Integration, collaboration and planning are key for brands who want to do successful content marketing, was the message from Ruth Spencer, director of insight, loyalty and multi-channel at Boots to the APA’s international content summit this week.
Publicis Blueprint has scooped the Grand Prix at the Association of Publishing Agencies (APA) International Content Marketing Awards 2011.
Five keynote speakers from brands and businesses as diverse as Boots, Westfield UK, Huffington Post, Contagious Communications and Akzo Nobel have joined the line-up for the APA International Content Summit, which takes place next month.
Heathrow Airport is looking to improve consideration among consumers in the run-up to the Olympics with the creation of a content 'hub' and the relaunch of Heathrow Traveller.
Online grocery service Ocado is launching a customer magazine designed to challenge supermarket magazine conventions, by avoiding recipe-based content and implying the time saved by using Ocado will allow customers to live life more fully.
