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My Secret Work Weapon: Watch out for lazy language - decode it and be specific

14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail

Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

02 Feb 2012 | by Staff

TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.

E.ON in push to convert home mover prospects

27 Jan 2011 | by Daniel Farey-Jones

Utility brand E.ON has become the first brand that uses sampling channel Home Move Box to make follow-up calls to its recipients.

Royal Mail price hikes expected to hit DM budgets

22 Dec 2010 | by Ed Owen

Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct marketing budgets, according to direct mail specialists Post Switch.

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

12 Jul 2010 | by Graham Cooper

While consumers are increasingly turned off by unsolicited email messages, direct mail is still getting results - for offline and online brands, writes OnePost's Graham Cooper

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