So you think you're original ..
24 Aug 2007
From feline-friendly spinsters to conniving bank managers, advertising has always been awash with stereotypes. Are they effective or simply a lazy shortcut? Kunal Dutta reports.
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My first ad
31 Aug 2007
Planners remember the first time they gathered their data, and braved the creatives to see if they had any effect on what came out the other end.
The Work: New Campaigns - The World
24 Aug 2007
NHTSA - LEAD FOOT - US CREDITS Project: Lead foot Client: National Highway Traffic Safety Administration Brief: Remind drivers that police speed patrols in urban areas are becoming more commonplace and widespread Creative agency: Tombras Group, Knoxville, Tennesee Writer: Nick Vagott Art director:...
The Work: New Campaigns - The World
17 Aug 2007
KMART - BACK TO SCHOOL - US CREDITS Project: Back to school Client: Kirsten Whipple, head of communications, Kmart Brief: Promote the breadth of Kmart's offerings during the "back to school" shopping season Creative agency: DraftFCB Chicago Writers: Janet Barker Evans, Eric Anderson Art directors:...
The Work: New Campaigns - The world
10 Aug 2007
REDD'S - PHOLA - SOUTH AFRICA CREDITS Project: Redd's Phola Client: Mosidi Seretlo, manager, alternative beverages, SAB Miller Brief: Promote Redd's to women in the lower-income bracket Creative agency: Lowe Bull Cape Town Writer: Alistair Morgan Art director: Kirk Gainsford Planner: Sarah Matthams...
The Work: Private view
03 Aug 2007
CREATIVE - Mark Roalfe, chairman, Rainey Kelly Campbell Roalfe/Y&R
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