Samsung signs X Factor product placement deal
27 Sep 2012 | by Maisie McCabe
Samsung has signed a deal with ITV's The X Factor that will see its mobile and tablet devices become the first paid-for placements on the show.
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Twitter partners with Nielsen to publish new 'social TV' ratings
18 Dec 2012 | by Arif Durrani
Nielsen Holdings NV, the global measurement company, has formed a partnership with Twitter in the US to publish a new set of standardised ratings for 'second screen' conversations around what's on television in 2013.
C4 Paralympic ad slots attract big advertisers
21 Aug 2012 | by Maisie McCabe
Tesco, Apple and Google are among more than 50 non-Olympic-sponsor brands understood to have bought ad packages around Channel 4's coverage of the London 2012 Paralympic Games.
Eden and Phones4U secure C4 film deal
02 Jul 2012 | by Nick Batten
Eden, the joint venture from The7stars and Adam and Eve, has brokered a seven-figure sponsorship deal for independent mobile phone retailer, Phones4U.
BlackBerry to fund TOWIE-style Channel 4 series
19 Jun 2012 | by Matthew Chapman
BlackBerry has partnered Channel 4 for a reality TV series that will follow a group of fans around music festivals this summer.
VivaKi adds mobile to Audience On Demand
13 Jun 2012 | by Nick Batten
Publicis Groupe's online audience targeting operation Audience on Demand has extended its capability to mobile in the UK after months of beta testing.
2012 CES offers a glimpse into the future for brands
19 Jan 2012
The annual technology showcase is the place to spot the potential of recent tech developments. William Lidstone shares this year's highlights.
Online TV viewing reaching plateau, says Barb
03 Jan 2012 | by Sarah Shearman
TV viewing via the internet is beginning to plateau as the numbers of consumers accessing TV either via a computer or tablet reached 15% in November 2011.
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