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Tesco broadside to Asda price guarantee

28 Feb 2011 | by Ed Owen

Tesco has fired the latest salvo in the supermarket price war, pledging to undercut Asda's Price Guarantee by offering double the difference where Asda is cheaper, compared to Asda's difference plus 10% offer.

Fairtrade 'important' to 47% of UK consumers

28 Feb 2011 | by Ed Owen

Fairtrade products are "important" to 47% of British consumers as evidenced by grocer Sainsbury's, which has reported a 27% surge in Fairtrade sales to £276m over the past year.

Rachel's Dairy appoints HMDG to advertising account

25 Feb 2011 | by Sara Kimberley

Nestlé-owned premium yogurt brand Rachel's Dairy has appointed HMDG to its advertising account.

WCRS&Co takes on Kerrygold digital duties

24 Feb 2011 | by Matt Williams

WCRS&Co has been appointed by Kerrygold, the Irish butter brand, to oversee its digital advertising account.

Associated British Foods calls digital ad pitch

24 Feb 2011 | by Matt Williams

Associated British Foods, the food giant that owns brands including Kingsmill, Ryvita and Twinings, is holding a review of its digital advertising roster.

Wiltshire Farm in hunt for ad agency

24 Feb 2011 | by Matt Williams

Wiltshire Farm Foods, the frozen meals delivery business, is looking for an agency to handle its advertising account.

Cravendale 'cats with thumbs' by Wieden + Kennedy

23 Feb 2011

Cravendale is launching a new integrated campaign in a break away from its previous work which featured plastic cow, cyclist and chicken figurines.

Kraft commits to upping its adspend

23 Feb 2011 | by John Reynolds

Kraft has laid out plans to up its marketing spend in 2011, as it reiterated to investors its expected cost synergies from its acquisition of Cadbury last year.

Cornish Pasties win protected status

23 Feb 2011 | by Ed Owen

The Cornish Pasty has joined a select group of protected foods, including Champagne, Stilton cheese and Rioja wine, and has been awarded "protected food" status.

Kids NPD hit by ad rules

23 Feb 2011

Strict policing of the content of children's food is forcing brands to innovate, writes Nick Hughes.

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