Tully’s hires Lane, attempts to alter company story in '06
27 Dec 2005 | by Andrew Gordon
SEATTLE: Tully's Coffee, with is hoping to move the spotlight from its business woes to its coffee this year.
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Keane to focus on more than obesity as he takes ABA's top comms job
29 Dec 2005 | by Beth Herskovits
WASHINGTON: Kevin Keane, the former assistant secretary for public affairs at the Department of Health and Human Services (HHS), has joined the American Beverage Association (ABA) as SVP for communications.
Coca-Cola unveils new marketing strategy, eye PR options
16 Dec 2005 | by Michael Bush
New York: Coca Cola is launching a global marketing effort in the first half of 2006 featuring its new slogan, “Welcome to the Coke side of life.”
Reaching out without talking down
12 Dec 2005 | by Craig McGuire
A growing crisis in children's health is driving a crop of PSAs targeting this crowd. Craig McGuire discovers how to walk the line between powerful and patronizing
Coke unveils new slogan, announces new drinks
08 Dec 2005 | by Michael Bush
New York: Coca Cola announced it would launch a global marketing effort next year featuring its new slogan, “Welcome to the Coke side of life.”
Dole hires Swardlick for frozen fruit push
07 Dec 2005 | by Michael Bush
PORTLAND, ME: Dole has selected Swardlick Marketing Group to develop a campaign for the introduction of Dole Frozen Fruit. The integrated effort is scheduled to begin in January.
Tea manufacturer taps Mason for multiple campaigns
07 Dec 2005 | by Keith O'Brien
NEW HAVEN, CT: R.C. Bigelow, a tea manufacturer, has hired Mason, Inc. as AOR.
Brand Atlanta builds buzz around tourist attractions
01 Dec 2005 | by Keith O'Brien
ATLANTA: Brand Atlanta and AOR Ogilvy Public Relations have ramped up communications in front of a national 2006 advertising campaign to rebrand the city with the tagline: "Every day is an opening day."
CA seeks shop for statewide comms on grape disease
28 Nov 2005 | by Beth Herskovits
SACRAMENTO, CA: The state Department of Food and Agriculture has issued an RFP that could be worth up to $500,000 over the next year. The contract will focus on outreach and education on Pierce's disease, which can devastate grapevines, and the glassy-winged sharpshooter, the insect that carries it.
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