British Airways 'Manhattan' by Saatchi & Saatchi
01 May 1983 | by John Tylee
LONDON - In the early 80s, British Airways was in a tailspin. It was losing £300 million a year and its image and reputation were in the doldrums.
With the benefit of hindsight, it's astonishing to think that there were once a lot of adfolk who believed Abbott Mead Vickers would never crack TV.
LONDON - In the early 80s, British Airways was in a tailspin. It was losing £300 million a year and its image and reputation were in the doldrums.