LONDON - CDMS, the customer insight firm that counts Nationwide and Betfair amongst its clients, is rebranding under the name of Transactis, the transactional data provider it bought less than a year ago.
LONDON - Guardian News & Media is axeing its head of data marketing and strategy role, currently held by Dan McPherson, as part of sweeping job cuts across the loss-making newspaper group.
LONDON - Royal Mail's operating profits rose 4 per cent in the six months to September despite falling mail volumes and intense competition from rivals such as TNT.
LONDON - Proximity London's campaign to raise teen awareness of the RNLI scooped the Grand Prix prize at the 2009 DMA Awards ceremony earlier this week.
LONDON - Airlines are focusing on wider reward schemes to ensure customer retention.
LONDON - Rapp has won the title of Marketing magazine's Direct Agency of the Year for defying the downturn with new business wins and for its evolution into a provider of digital direct marketing.
LONDON - Philips has launched a direct marketing campaign to promote its range of 'sensual massagers' for Christmas.
LONDON - Cash4Gold is to buy up spots on major channels in primetime within the next three months for a DRTV ad featuring gold teeth owner and jungle music artist Goldie and US musician MC Hammer.
Sky's persistent efforts to convince Simon S Kershaw to become a Sky HD customer remind him of Greek warfare.
LONDON - Jana Partners, a US hedge fund, has bought a 5 per cent stake in TNT, parent of TNT Post UK and TNT Doordrop Media, in a move that could presage the break-up of the Dutch postal services giant.
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