Sky sponsors Sun documentary on boxing star Carl Froch
20 May 2013 | by Chloe Smith
sports editor at The Sun, commissioned the documentary from independent producer Archer's Mark, and it is ...
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Why brands now approach sports sponsorship with caution
21 May 2013 | by Pete Davis
Sports sponsorship has always had glamourous appeal - which brand doesn't want to increase its...up to associate with a sports team or even more risky a sports individual. If you re backing an ...
Rhino Rugby hires Mercieca ahead of Lions tour
17 May 2013 | by John Owens
coming months . The account is the third sports win for the agency for PR support in recent months ...
Things we like
17 May 2013
set aside 100 million to promote its new sports channels through a multimedia, nationwide ad campaign ...
News round-up: StreetGames, Sports Direct and Albion Drive
17 May 2013
Sports charity StreetGames has appointed Capella PR as it seeks to raise awareness of its efforts...technology Dan Humphreys in the new role of head of content. Sports Direct News , the online platform for ...
Rajar Q1 2013: Record listeners tune in to Chris Evans
16 May 2013 | by Arif Durrani
916,000 and roughly in line with last quarter s 1.04 million. 5live Sports Extra had a weekly reach of ...
Raising the game for BT Sport
16 May 2013
sports....be launching three premium sports channels (BT Sport 1 and 2, as well as ESPN). We knew it was a ...
Glue Isobar hires creative directors
16 May 2013 | by Louise Ridley
AKQA, Clancy worked on campaigns for clients such as EA Sports, Heineken and Johnnie Walker. Raven ...
A view from the bottom
16 May 2013 | by David Austin
. (Note to sports fans: keep a rugby ball on your desk and you ll become the "go-to" on these briefs.) The ...
Jaguar readies global campaign for F-Type launch
15 May 2013 | by James Swift
Jaguar is set to begin a global campaign to promote the launch of its new F-Type sports car....The campaign for the two-seater sports car is called "your turn" and breaks in the UK with a ...
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