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Brand Barometer: Social media performance of BMW

17 Aug 2012 | by Gemma Charles

, the brand is one of the more popular Olympic sponsors on social media. This correlates with research from ...

Why PRs are gatecrashing the marketing party

03 Aug 2012 | by Suzy Bashford

communications, in which case PR professionals are just as capable as marketers,' says CIM director of research ...

Majority of UK consumers 'cannot name Olympic sponsors'

25 Jul 2012 | by Matthew Chapman

the hundreds of millions poured into sponsorship programmes, according to research from ICM on behalf of Third

Revolution: Special Report - Social Media - Email's social evolution

12 Jul 2012 | by Trevor Clawson

of the latest activity on these platforms. According to research carried out by digital marketing agency e ... 't necessarily generate much in the way of share-button action. E-Dialog's research found recipients were most ... TIMES FOR SENDING EMAILS According to research by email marketing agency Pure 360, web and mobile ...

'I'm irritated with anodyne, Eurotrash advertising' says Suzuki marketing chief

29 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

. More recently our market research shows consumers are aware that we make cars but they find it trickier ... changed. The average buyer spends a much larger period of time digitally grazing, researching and looking ...

Suzuki targets families in shift to product-led marketing

28 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

The TV campaign, created by Red Brick Road, breaks on Monday (2 July) with the new strapline, "Once you try it, you have to have it". The campaign is based on internal research that claims 50% of consumers who test drive a Suzuki car go on to make a direct purchase. It runs under the brand's 'Way ...

The 'Olympics of advertising': How the brands at Cannes competed for our attention

27 Jun 2012 | by Noelle McElhatton

-president of research and insights, observed 'an emerging movement for [family] moments' in which brands can play a part ...

We'll call you: BMW

30 May 2012

. She was thorough enough in her research to be able to get to the bottom of the question in hand. ...

Jaguar steps up social media strategy to boost innovation

24 May 2012 | by Sarah Shearman

Jaguar is already active in the social media space and in some recent research by iProspect revealed it to be the third most engaged-with brand in the UK on Facebook, scoring an engagement level of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ...

CREATIVE STRATEGY: Peugeot dances with the school of cool

17 May 2012 | by Simon S Kershaw

research tool, better known as the internet. Take, for example, Peugeot s Let Your Body Drive campaign ...

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