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HHCL creates 'turkey tussle' to highlight food safety

19 Dec 2002 | by Jennifer Whitehead,

killjoys at Christmas. Research showed that 'turkey tussle' really hit the spot with the right tone ...

UK marketing spend set to lead growth in 2003

18 Dec 2002 | by Claire Billings,

, the study found. The research shows that changes in marketing expenditure are largely driven by short ...

McCann WorldGroup wins $40m mobile telecoms work

18 Dec 2002 | by Jennifer Whitehead,

include McCann-Erickson for advertising creative, Universal McCann for media planning, buying and research ...

Virgin Flightstore targets travel industry

18 Dec 2002 | by Claire Billings,

The drive, developed by Oxfordshire-based independent full-service agency The JJ Group, follows research that showed that the majority of independent travel agents think that Virgin Flightstore only ... : "The independent travel agents are an important market to us. From the research, we felt it necessary ...

Fast food out but tribes and anti-glamour in for 2003

17 Dec 2002 | by Jennifer Whitehead,

-owned companies; and young people embracing energy drinks and narcotics. The research looks at what the global ... Trendspotting and Research team and a group that the company describes as a "global panel of Stargazers ... predicts that people will seek out the genuine, and reject quick fixes. Research shows that consumers ...

Emap ditches Pepsi Chart for Smash Hits chart show

17 Dec 2002 | by Claire Billings,

will be combined with sales data from entertainment research consultants MRIB, radio airplay and request data from ...

Customers switching behaviour: satisfaction not enough

16 Dec 2002 | by John Oliver

Recent research conducted by Bournemouth University has revealed the fickle nature of health club...The research was conducted with a large regional service provider and investigated the reasons why members had left their health club, with particular emphasis being placed on the role that customer service played their decision to switch service providers. The findings from a survey of 52 ex ...

Internet advertising group supports bigger banner sizes

12 Dec 2002 | by Staff,

of websites. Greg Stuart, executive director of the IAB, said: "Although research has proven the banner ...

Media mergers will force agency groups to cooperate

11 Dec 2002 | by MediaTel Newsline,

agency groups to work together to produce better research, according to Carlton Communications marketing...researchers that media planners could turn to "blander" research tools as the liberalisation of the media ... to avoid this, saying: "All research needs to do is to reduce data to some kind of formula, which stands on its predicted validity. In the communications research field, predicted validity is based on what ...

Media research needs to be slimmer and more effective

11 Dec 2002 | by MediaTel Newsline,

LONDON - Media research needs to be 'slimmer and more effective' if it is to maintain its...afternoon, Morris told delegates that the research industry had "lost its way" and did not deserve to occupy ... , Morris suggested that media researchers had become misguided and advised them to be more creative ... commercials. Morris blamed syndicated, qualitative research techniques for focusing too much on headcount ...

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