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SAMSUNG - THE CHAEBOL AWAKES: When Samsung Electronics realised its offline expertise closely matched the skills needed to build an empire online, it got busy doing just that, as director of e-commerce Huh Ki Youl tells Rachel Oliver

31 Oct 2000 | by RACHEL OLIVER

(www.samsung-shop.eins.ne.jp) with extensive offline and online PR and advertising campaigns as a key direct sales channel ...

 

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