to remove filtersMcDonald's unveils bold new packaging as makeover continues apace
04 Nov 2008 | by Gemma Charles
vice-president and chief marketing officer, UK and Northern Europe, says the packaging revamp is 'part ...
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Top 10 Marketing moments of 2008
17 Dec 2008 | by Nicola Clark
LONDON - From the collapse of Northern Rock to Burger King's £95 Kobe beef special, we review...to Northern Rock's collapse, 2008 was a year of extremes. The economy: Credit crunch fatigue 2008 ... is now facing up to the reality of a recession. After the collapse of Northern Rock, bankers quickly ...
McDonald's eyes range to draw 'casual diners'
08 Jul 2008 | by Gemma Charles
Jill McDonald, McDonald's senior vice-president and chief marketing officer, UK and Northern Europe, said that the chain would step up its menu innovation at all levels over the coming year. She added that the credit crunch could work in the fast-food chain's favour. 'As people fall out ...
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