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Top 10 Marketing moments of 2008

17 Dec 2008 | by Nicola Clark

. It bears the strapline 'As good today as it's always been', and was part of a 15m campaign, which quickly ... Dancing with viewing figures of more than 12m and star guests such as Britney Spears. Elsewhere, home ...

A creative director's verdict on why Morrisons won Adwatch of the year

15 Dec 2008

- quite deliberately, I'm sure - the most accessible of Blisters quite calmly talking through the brief ...

Close-Up: Festive fun seeps through recessionary gloom

28 Nov 2008

. the office setting and the music. It didn't show a vast number of the products available on offer, but I'm ... shopping there. M ie. online shopping and home delivery. They didn't inspire me to go and shop there. ...

Opinion: Perspective - M&S budget cuts overshadow effectiveness story

07 Nov 2008

. Boards, I suspect, are more likely to notice the news this week that M most brands and agencies would ... and tough trading conditions might be just what M&S and its agency needs to rev up the advertising momentum ... . Would we miss them? Nah. So no need to worry about M&S. But big headlines about big companies slashing ...

World: Insider's view - Japan

03 Oct 2008

News just in: "Japan was stunned by news that prime minister Yasuo Fukuda is stepping down after less than a year in office, plunging the country into another round of political turmoil and raising the possibility of an early general election." Well, I'm not sure if "stunned" is the right expression ...

In-Store Marketing: The costs of misredemption

02 Oct 2008 | by Patrick Dye

scheme allows consumers to sign up for coupons delivered directly to their mobile phones using its M BAR ...

Editorial: Why coupons haven't come into their own

02 Oct 2008 | by Bhavna Mistry, Editor

finds, sales at all three are up at a time when Tesco, Sainsbury's, Waitrose and M S all saw falls ...

Live Issue: Bargain hunters call the shots

01 Oct 2008 | by Stuart Derrick

quarter. Aldi sales were up 20 per cent and Lidl by 12 per cent, while Tesco, Sainsbury's, Waitrose and M ...

In-Store Marketing: Retailers look inward for support

02 Sep 2008 | by Stuart Derrick

be passed on to friends and family. The vouchers offered 20 per cent off the price of M S products, and came ... of 2.2 per cent wiped 1.5 billion from its share price. According to an M S spokeswoman ... and July. "We recognise that it is tough at the moment so we want to offer this additional benefit for M ...

Campaign of the month - The Argos "gos team"

02 Sep 2008 | by John Wringe, Marketing director, The Mall

We all do it, I'm sure. Log on first thing in the morning with anticipation and excitement...preternatural ability to know what I'm interested in buying right now (a new camera, plasma TV, barbecue ... on the service and trust both delivered and earned (not to mention the bargains) in the past, I'm quite happy ...

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