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Nielsen targets industry standard measure with VideoCensus launch

18 May 2011 | by Ed Owen

.5 million unique users more than two-thirds of the total UK figure of 29.6m unique users followed ...

Quorn hands £5m media account to Initiative

18 May 2011 | by Katherine Levy

Quorn Foods, the meat-free brand, has appointed Initiative to handle its £5m media planning

'The future's all about partnerships', says C4's exiting Andy Barnes

18 May 2011 | by Arif Durrani

.6% in 2010 to 935.2m, and operating profit up 49.3m, from just 3.9m the previous year. It represents a ... by profits after tax lifting from 300,000 to a more robust 38.6m. In a further boost, the broadcaster ... an additional 50m above budget into content across its portfolio. All this from a public sector broadcaster ...

VW ‘knowledge is power’ by Iris

18 May 2011

model by using it to demolish a 67 m high steel chimney weighing 140 tonnes....The stunt sees four of the vehicles taking down a giant steel chimney in Reading, Berkshire. Four 200m lengths of rope were rigged to the top of the chimney and attached to the towbars of four standard Amarok pick-ups. The online film of the stunt, created by Iris, was directed by Steve Hudson ...

EasyJet steps up opposition to APD

18 May 2011 | by Loulla-Mae Eleftheriou-Smith

), claiming it will reduce tourist spending in the UK by £475m a year....." EasyJet kick-started the campaign with a publicity stunt, in which it delivered 5m in fake money ... .6bn a year and cut UK tourism spend by 475m a year. In March, the travel and tourism industry ...

Exponent closes in on BBC Magazines

18 May 2011 | by Oliver Luft

. In its last financial year ending 31 March 2010, BBC Magazines reported revenue of 168.3m, and profits of 18.4m. Out of that profit, lifestyle and specialist magazines including Radio Times, Good Food, Gardener's World and Top Gear, contributed 16.5m. In March, Exponent acquired meat-free brand Quorn ...

Hegarty puts name to MBA scholarship for women

18 May 2011 | by Ed Owen

announced the launch of a venture capital fund, to be known as The Black Sheep Fund, with a 10m investment ...

Microsoft's Skype deal could be a game-changer for mobile, say agencies

18 May 2011 | by Ed Owen

of the most recognisable and used products on the internet, founded by Swede Niklas Zennstr m and Dane Janus ... . However, the network operators will battle all the way. I really don t think an extra $200m ...

Samsung readies £7m campaign to push Smart TVs

18 May 2011 | by Ed Owen

Samsung is to launch a £7m campaign to support the launch of its 'Smart'-branded internet

FA to announce Budweiser as new sponsor in June

18 May 2011 | by John Reynolds

around 8m a year. E.ON resigned its four-year title sponsorship in 2009. It subsequently negotiated a ...

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