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Texaco preaches road safety with free kids' books

23 Oct 2006 | by by Daniel Farey-Jones

LONDON - Texaco is teaching road safety lessons to children aged between six and 10 by handing out thousands of free books created by agency Vallance Carruthers Coleman Priest.

Prize Draw: Ford partners with LeapFrog to reach dads

23 Oct 2006

Ford Motor Company is targeting tech-savvy men with kids for the launch of its Galaxy marque, via a

Sleuth: Blast from the past - October 1996

23 Oct 2006

This time a decade ago, marketing to kids hardly raised an eyebrow with Kellogg launching its

Entertainment Marketing Handbook: P&I Briefing - The obesity debate: what you need to know

23 Oct 2006

to kids. So where does the threat of legislation leave licensors? David Tiltman outlines the state of play.

Sleuth: Sleuth's Nan

23 Oct 2006

wrong and has helpfully pointed out how we're contributing to the toxic childhoods that kids today have..." to ban advertising to under-12s, blaming marketing aimed at kids for their persistent pestering. Well ...

Partnership: Disney links with ASA for launch of Mermaid DVD

23 Oct 2006

The push, through Lime Communications, kicks off next month and encourages kids to swim like Ariel, the mermaid in the film, as part of a new course being offered at participating pools. Support for the activity will include posters, tent cards and leaflets, and all swimmers will receive a certificate. "We ...

Sleuth: Mingling with the stars ...

23 Oct 2006

The team attended The Red Carpet Bash 3, a fund-raising ball in support of Woolworths' Kids First charity, at Old Billingsgate. Host Alistair McGowan asked to have his picture taken with agency boss Trish Weener (pictured) while the rest of the team mingled with the Sugababes, Marti Pellow and Jocelyn ...

Entertainment Marketing Handbook 2006: Editorial - Food licensing: time to take responsibility

23 Oct 2006 | by Bhavna Mistry, Editor

Everything actually. The morality of marketing to kids has always been on the licensing agenda: it, perhaps more than any other discipline, can persuade children to covet products through character endorsement, product placement and all sorts of other innovative and exciting licensing partnerships between ...

Live Issue: Promotional Effectiveness - How much does SP affect what we buy?

23 Oct 2006

and Kellogg in particular. But instant win is being increasingly viewed as instant lose by kids. "The odds ... .00% 19.00% 10.00% 52.63% December 2002 Daz/Free Burger King kids meal ...

On Offer

23 Oct 2006 | by Edited by Gemma O'Reilly (020 8267 4152)

WORD PLAY As promotional clothing goes, these T-shirts and aprons are "write on" - literally. Co Prom has launched a range of "chalkboard clothing" that can be written on with either a water-based white chalk pen (for adults) or chunks of regular chalk (for kids). So, forget mass-market branding ...

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