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Sainsbury's revives Active Kids initiative

01 Feb 2006 | by by James Quilter

LONDON - Sainsbury's is launching its second Active Kids scheme in an escalation of a sports...of brand communications Helen Buck said the retailer would make its 2006 Active Kids scheme 'bigger ... and is planning to increase the range of equipment schools can receive. Sainsbury's Active Kids sponsorship ... school football kits that will carry the Sainsbury's Active Kids logo. To improve the targeting of its ...

 

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