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Objective: McDonald's is encouraging kids to take one minute each day to make a difference with its...Idea: The campaign seeks to empower kids to make their own decisions on how best to utilize their time, and is a great opportunity to talk about McDonald's emphasis in encouraging kids to use ... characters, and an idea generator to help kids decide how to spend their time. Measurement: McDonald ...
and an increase in type 2 diabetes among kids, the candy industry is facing a difficult period. According ... that kids expect. Halloween, as you can imagine, is going to be a difficult time for any particular brand ... on the same SMT segment with the idea that kids could get a mix of both... limiting the amount of candy ...
with former female boxer Laila Ali and the Kids Cafe program of America's Second Harvest - The Nation's Food...Uncle Ben s will donate $1 million over the next four years to refurbish and open additional Kids ... , communications manager for Mars Food US, the parent company of Uncle Ben s, said the opening of a Kids Cafe ... Ben s associates at the San Fernando Valley Kids CafŽ, where she cooked and served food to the 50 ...
Two important things occur every September: Kids return to school, and marketers roll out major...is prominently on the minds of parents and kids. In turn, marketers hope that even items with only a tenuous tie ... inside a kid s zippered pencil case. 4 California Raisin is hoping moms will pack their goods ...
to kids younger than 12. 5 Dreyer s Slow Churned ice cream has helped the company promote the healthy ...
of taking painful medicine for the sake of the overall health of the business. Kids Eat Free was a very ...
for foods they advertise to kids could lead to modified youth-market PR outreach....to reach kids, said Shanelle Armstrong, manager of US communications. We focus much more on media ...
to encourage kids to stay active and make informed eating choices....in their Happy Meals. Now, Armstrong said, We re asking kids to really go for those great choices, in part ... -restaurant promotions, McDonald s has launched an interactive digital community meant to educate kids about the importance of staying physically active. Kids can log in time spent being active - dancing, playing soccer ...
school kids are going out of their way to call a company on its food claims, it is clear the world has ...
among under-age drinkers by teaching parents how to talk to kids about alcohol abuse. Lewis says ...
