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MARKETING MIX: Persuaders persuaded

19 Dec 1996

, is likely to be behind your musical Christmas card and that funny mug you ll get from your kids that moos...If you find a pair of musical socks in your Christmas stocking, blame Don Hockman. He, too, is likely to be behind your musical Christmas card and that funny mug you ll get from your kids that moos every time you pick it up. Hockman, managing director of Sound Tactics, has done most things ...

NEWS: BRIEFS

19 Dec 1996

by 18% year on year. Kids stuff A new consumer magazine, Sulk, aimed at children aged up ...

MEDIA: PERSPECTIVE; Sport’s where the excitement is for new-media gurus

13 Dec 1996 | by DOMINIC MILLS

ourselves, why would adland s favourite new-media whizz kid - a man, one could say, who has a brave new ...

NEWS: BRIEFS

12 Dec 1996

study of more than 100 five- to 13-year-old children by J Walter Thompson s Kids Panel. Traditional ...

CLOSE-UP: THE PEOPLE’S JURY; Cute Derek is sure of success

06 Dec 1996 | by RICHARD COOK

No surprises, as kids and sporting failures take poll honours....No surprises, as kids and sporting failures take poll honours. What do three footballers, famous for their inability to score when 12 yards away from a German goal, have in common with a cute young lad called Derek? They all offer proof - if more were needed - that there are only two things ...

SCANDINAVIAN MEDIA: The moral crusade against tv ads for children

06 Dec 1996 | by MEG CARTER

. Concern rests not just on restrictions affecting advertising to kids, but on commercial minutage, he ...

MEDIA: TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

29 Nov 1996

, that s who you need to target, they were instructed. Housewives with kids, that s what that means ...

NEWS: BBH’s ‘drugstore’ helps spread HIV awareness message

29 Nov 1996

that the couple would be using contraception, but that didn t seem to work well - kids don t really want ...

ADVERTISING & PROMOTION: CAMPAIGN OF THE WEEK; street sharks

28 Nov 1996 | by HAMISH SCOTT

Shark Week traditionally pull in higher than average adult audiences, it reels in its biggest kids ...

DESIGN: Breaking out of the box

28 Nov 1996 | by DAVID REDHEAD

the kids looked much the same as their corporate cousins. Hard to believe then, how quickly ... of hardware tailored for different needs: entertainment and education boxes for the kids bedroom, flat ...

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