Search results for "Global"

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The challenges of taking a regional brand national

04 Oct 2012

Global Radio's rebrand to take Capital beyond London, what are the rules for taking a brand national ...

Sector Insight: cakes and cake bars

28 Aug 2012 | by Jane Bainbridge

emerging markets for UB International as global business development manager ...

Sector Insight: chocolate confectionery

13 Jun 2012 | by Jane Bainbridge

Gamble in 2005. At P G he worked on Ariel and Fairy in the UK and launched global brands Febreze and ...

When social media turns bad: dealing with negative comments

26 Apr 2012 | by David Benady

and ad agencies would do better to hold their nerve, according to Robin Grant, global managing ...

Sector Insight: Sugar confectionery and gum

11 Jan 2012 | by Jane Bainbridge

Burton's Foods. A former Coca-Cola global marketing director, Campari was brought in to reinvigorate and ...

Brand Health Check: Mars

23 Mar 2011 | by Rachel Barnes

line in its full form back in 1995. Mars is a global brand, so it comes as something of a surprise ...

Time to sweet-talk the UK

19 Jan 2011 | by Nick Hughes

$5.3bn global brand, which derives 14% of sales from outside the US, has been in the UK since 1996 ...

Mark Ritson explains why retailers' own-label sales have hit a plateau, but will continue to grow through new channels

01 Dec 2009 | by Mark Ritson

brands. As the global recession took its toll, many speculated that private labels were about to take the ...

FMCG giants cut spend on online display ads in Q1 2009

23 Jun 2009 | by Fiona Ramsay

's, for example, recently ran a global competition for consumers to develop their own ice-cream flavour ...

In-store marketing:Are coupons at the till the next loyalty step?

01 Feb 2007 | by By Clare Goff

brands to target customers directly. Grice claims that every one of the top global brands uses the ...

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