06 Nov 2012
| by Craig Mawdsley, chief strategy officer, AMV BBDO
this - they are the mechanics of the food and drink world. Highly trained, but ultimately robotic. Yes, Starbucks, even a robot ...
15 May 2012
| by Zaid Al-Zaidy, chief strategy officer, TBWA\London
I do like the Wilem Dafoe-voice-enabled polar bear campaign - he helps the brand perform a strong disruptive move by elevating Birds Eye out of the sea of frozen food claims and conventions, into mainstream culture. So hats off to Birds Eye and the agencies responsible for creating such a strongly ...
09 May 2012
| by Russell Ramsey, executive partner, JWT London
stab at making it entertaining. The couple make the meal scenario is well worn in food advertising ...
26 Oct 2011
| by Nick Darken, Executive creative director, Albion
spending.
With sales across the grocery sector in decline and record inflation pushing the cost of food ...
08 Feb 2011
| by Steve Hastings, Planning partner, Isobel
of all the fruity natural stuff in the bottle. And to suggest our smoothies are a food replacement, not a ...