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Whitbread shakes up in-house work with new PR chief

11 Dec 1998 | by SIMON ELLERY

Suchard. Cohn and Wolfe handles Whitbread s corporate and trade PR, while each brand employs ...

Diary: Beans put the wind into Text 100’s sails as it launches Joe PR

16 Oct 1998 | by IAN DARBY

Consultancy, Cohn and Wolfe and Freud Communications. The cans are being sent to old contacts ...

CAMPAIGNS PROMOTIONS: Diet Coke plays on pects appeal

04 Sep 1998 | by JENNIFER WHITEHEAD

Client: Coca-Cola PR Team: Cohn and Wolfe Campaign: Diet Coke break Timescale ... the view. To maximise the impact of the advertisement, diet Coke s retained PR agency Cohn ... , prior to the launch of the advertisement. Firstly, the team at Cohn and Wolfe came up ...

PUBLIC RELATIONS: Prescription for change - Healthcare PR has changed the face of pharmaceutical marketing. So, should legislation allow the advertising of prescription drugs? Ken Gofton reports

13 Aug 1998 | by KEN GOFTON

. Martin Ellis, international director of healthcare at Cohn tiny figures devoted to this side ... , says Cohn s Ellis. It is a fascinating area. It really does stretch the bounds of creativity ...

B-M hires Brain for consumer PR

24 Jul 1998 | by KATHY GREENE

of in the same way as some of our colleague agencies like Cohn and Wolfe, Paragon and Lexis. Brain ...

PR LEAGUE TABLES: Top 25 medical - The healthcare sector is enjoying significant growth. For agencies prepared to develop staff skills and seek out specialised areas, the rewards can be great

21 May 1998 | by RICHARD THOMPSON

medical divisions, like Cohn s top ten pharmaceutical producers on its client list, comfortably heads ... ,566,000 8 The Grayling Group 6,941,000 1,513,000 9 Cohn Wolfe ...

Life beats off rivals to zip up Wrangler jeans

13 Feb 1998 | by JEMIMAH BAILEY

Life PR has beaten off competition from Cohn and Wolfe, Exposure, Jane Howard PR and Freud...Life PR has beaten off competition from Cohn and Wolfe, Exposure, Jane Howard PR and Freud Communications to hook the account for Wrangler, the UK s second biggest jeans brand. Wrangler put the account up for pitch last October (PR Week, 31 October 1997) after five years with Andersson Whitehill ...

FOCUS: YOUTH MARKETING - Targeting a love of designer lifestyles In a notoriously fickle market, PR people must use celebrity symbols and imagination to build street cred for brands aimed at the young and trendy. Poppy Brech reports.

13 Feb 1998 | by POPPY BRECH

desire to tap into what is cool at street level. With help from Cohn and Wolfe, Reebok, for example ...

 

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