Search results for "Associations

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Measuring a brand's image against consumer experience

11 Dec 2007 | by Jane Simms

your brand in fertile ground is a sound strategy, and it carries the additional benefits of association ...

Indian brands expand horizons

04 Dec 2007 | by Jane Simms

brands will begin to associate themselves with big events to raise awareness internationally, because its ...

The year's top 10 legal cases for marketers

27 Nov 2007 | by Nick Johnson

tie-ins. Extension of the association beyond featured products is likely to be frowned upon ...

Big brands take up residence at home-shopping channels

20 Nov 2007 | by Nicola Clark

, Thorntons and Aromatherapy Associates. ...

Mercedes in online 'iTV' ad

04 Sep 2007 | by Gareth Jones

with branded video content on the internet. The C-Class campaign, which has been developed in association ...

Vauxhall Corsa - 'C'mon - follow that woman'

24 Jul 2007 | by Jim Bolton

t want to be associated with fun, then I guess I won t be seeing you for my birthday party at The Coffee ...

The bluffer's guide to the brain

05 Jun 2007 | by Justin Gibbon

of neurons. Certain neurons fire together when associations are made; London buses are red, chocolate tastes sweet, for example. The same thing happens when we experience brands. When an association is made over ... . Neuroscientists estimate that hardwired associations take up to six months to create, and a minimum of two years ...

Marketing's Power 100

30 May 2007 | by Marketing Staff

for the environment by associating more closely with the fair trade movement. It says a lot for King s contribution ... as the UK s leading advertiser. All of which makes its associate director of UK media a man those ... -chairman of the Advertising Association. A lack of wider influence precludes a position further up this list. 43 Tim Davie ...

Vauxhall to step up partnership activity

30 May 2007 | by Ed Kemp

as the club s official vehicle supplier. The marque, which has been associated with the rugby union side since ...

New campaign: Jeyes

11 Apr 2007

& Associates. ...

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