08 Mar 2012
| by Sara Luker
Blue Rubicon launched a consumer brand agency offshoot this week, in an attempt to occupy...Surname Surname, which is a play on the tendency for PR shops to be named after their founders ...
directors at Blue Rubicon. More staff are being recruited.
Jones said: 'We noticed that clients are tired ...
in the middle and combine our creativity with our strategic thinking.'
The launch comes weeks after Blue ...
27 Apr 2012
| by John Owens
HarperCollins has called in Stunning PR to handle its new range of erotica and erotic romance...The agency has been given a 12-month retainer to look after the PR for about 60 titles ...
, as well as news stories on the lives of some of the authors.
Suzanne Noble, director of Stunning PR, explained that she was approached for the brief having previously worked with Adam Nevill, editorial ...
03 Apr 2012
| by John Owens
from the agency MD's former consultancy, Seventy Seven PR....Seventy Seven PR in September, where he handled the client for several years.
Twigg said: Hamleys ...
Seventy Seven PR as part of a senior-ranks walkout in September.
His departure came alongside ...
One of Britain's largest shopping centre owners, Land Securities, is on the hunt for a consumer PR.... Land Securities wants to see agencies with retail and fashion PR credentials to help the venue propel ...
27 Feb 2012
| by Hannah Crown
Brazen PR has been brought in to position Iceland Foods as the country's go-to supermarket...The Manchester-based consumer PR consultancy will manage an integrated campaign in the run up to the jubilee in June, generating social media content and national media coverage, focused on rewarding Iceland ...
and was reappointed following a pitch process.
Ninka Davies, Iceland s broadcast advertising and PR manager said ...
Halfords has called in Pitch PR to lead a national consumer campaign highlighting its position...for cycling and they have a true understanding of our business and our objectives.
As part of the PR ...
with cycling projects and are well placed to deliver a compelling consumer PR campaign.
The Pitch team, led ...
retained PR agency following a four-way pitch....to tell its story in a way that powers conversations, creating news that transcends the media. ...
14 May 2012
| by Hannah Crown
Hobbycraft, the UK's largest craft chain, has brought in consumer PR support as it takes advantage...The company has appointed Euro RSCG on a retained basis for a consumer PR brief following a four-way pitch. The art and craft supermarket chain, which employs 1,000 people across the country, has ...
demonstrated that it clearly understands our audience and the sector we are in. The agency s national PR arm ...
26 Mar 2012
| by John Owens
and Stepstone.com. Howard-Allen, who was named PRWeek s PR Professional of the Year in 2006, said that her move ...
continues to provide the best PR support to our clients and prospects. ...
26 Apr 2012
PRWeek/OnePoll, respondents believed other supermarkets had a better reputation.
Last week, the market ...
); and the Co-op operated in the most ethical way (27 per cent). Overall, respondents thought Waitrose (24 per ...
PRWeek asked the same questions in January 2011.
But while customer service and quality goods were ...