Mercieca has been awarded the account for dairy firm Adams Foods, maker of Pilgrims Choice cheese....also charged the agency with delivering a comprehensive consumer, trade and food service PR strategy and delivering a message of quality and flexibility. Multi-channel PR activity for the Adams Foods corporate ...
Mercieca is to give strong PR support to the Pilgrims Choice brand, currently subject to a 5m ...
PRWeek has learned that the Switzerland-based multinational has held chemistry meetings with several agencies, with a view to asking a maximum of four to pitch.
Nestl currently uses Fishburn Hedges, which took on the account from Weber Shandwick in 2009 .
At the time, the brief ...
ITV celebrity chefs Jonathan Davies and John Burton-Race have called in Instinct PR to handle...aspect of the way that it is run, from the chefs to the cuisine to the d cor and the location. Chefs ...
there was a strong appetite to experience real control of a restaurant. Instinct PR will help deliver us ...
will be introduced in the UK with plans to roll out a further ten globally. Instinct PR founder and director ...
23 Feb 2012
| by John Owens
Campaign: Taste, Believe, Buy Client: British Frozen Food Federation PR team: Pelican PR Timescale: February 2009-August 2011 Budget: 50,000
OBJECTIVES
To halt declining sales of frozen food in food service
To prove frozen food tastes as good and is as nutritional as fresh ...
15 May 2012
| by John Owens
The maker of organic baby and toddler foods has called in Bottle PR to handle the brand's UK PR....mums to our food and look forward to working closely together. Claire Cairns, CEO at Bottle PR, added ...
PR to raise awareness of its Taste for Life programme, promoting good food in nurseries and at home. ...
13 Mar 2012
| by Hannah Crown
Smith and Monger Specialist PR and Palm PR have been appointed to 'revolutionise' the dips market...The new brand, an abbreviation of gourmet nosh , is being positioned as the first, freshest, tastiest premium dips brand in the UK . It was exclusively stocked in Selfridges for four weeks and is to be launched this month in leading independent stores before launching nationwide. Palm PR will direct ...
Premium drinks brand The Macallan has hired Talk PR to try to tap into photography-loving audiences....-making with photography. The initiative is backed by famous photographers Albert Watson and Rankin. Talk PR Global ...
. Talk PR Global aims to target style-driven and creative audiences and generate buzz and excitement on a ...
22 Mar 2012
| by John Owens
Chewits have picked Cirkle PR to work on a new consumer brief aimed at getting parents to introduce
Futura Foods has called in PR support to launch its new Greek cheese range, Yamas....Brazil PR will handle the UK PR, social media and launch activities of the brand, which features feta and halloumi, as well as lesser-known varieties such as Graviera and Saganaki. Brazil s role is to educate consumers on the wide varieties of Greek cheeses and help encourage more consumers to experiment ...
One of Britain's largest shopping centre owners, Land Securities, is on the hunt for a consumer PR.... Land Securities wants to see agencies with retail and fashion PR credentials to help the venue propel ...