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external constituencies through local contacts. As a discipline, PR can not be centralised the way ... down the line, Danny Rogers report Ogilvy Adams and Rinehart rapidly climbed the European hi ... of corporate communications for EMEA, to co-ordinate and manage the IBM European PR network, sub ...
does not drive the industry, it is the other way around. This means our sector of PR will need ... way to do PR for an IT company is to get enthusiastic about it. 'Often what you get (from agencies) is formulaic PR applied to technology, in the same way as it would be to, say, a can of beans ...
Hi-tech PR agencies are ahead of other PR industry sectors in the range and sophistication...Hi-tech PR agencies are ahead of other PR industry sectors in the range and sophistication of the research and evaluation methods they employ, according to a PR Week straw poll. Agencies recommend ... against PR campaigns, evaluation of coverage in highly targeted publications, and detailed audience ...
maintains its superbrand status. In addition, the brand has gone some way to demonstrate that its ... such as Cisco, Hewlett-Packard and Compaq, Big Blue is laughing. Much of this stability, comes from the IBM ... of 50 agencies to just three, to manage its $40m global PR operations. Last August, product work went ...
The result of HP's mammoth global PR pitch signals tough times ahead for mid-sized tech PR...HP's decision last month to consolidate agencies during its three-month global PR review sent shockwaves throughout the tech PR community. Since the announcement earlier this year that computing rivals ... into the future of the tech PR sector at large. Close to 50 PR firms across the world - from large networks ...
-tech leaders IBM : Fee income leaps as Ogilvy, Adams and Rinehart co-ordinate and manage IBM s European PR...-tech leaders IBM : Fee income leaps as Ogilvy, Adams and Rinehart co-ordinate and manage IBM s European PR ... there are a number of efficiencies: I have only one person to talk to about European PR. In this way ... on to an increasingly global market place. Which should be good news for the hi-tech PR fraternity as clients pull off ...
Sybase, the world s sixth biggest independent database company, has put its PR account up...Sybase, the world s sixth biggest independent database company, has put its PR account up for review after eight years with Moores Associates. The review is being led by Sybase s marketing ... at the whole of our marketing to see how we will go forward, said Wisbey. We feel PR can play a major role ...
Ketchum Public Relations and Ogilvy Adams and Rinehart are competing to be the retained European...linked to Tivoli. Ogilvy Adams and Rinehart manages IBM s European PR network including its two UK ... that Tivoli s current European and American PR arrangements are with Ketchum, Ogilvy Adams and Rinehart ... Ketchum Public Relations and Ogilvy Adams and Rinehart are competing to be the retained European ...
As the biggest computer maker in the world rejigs its European PR account, Adam Hill assesses Dell..., in another decision based on simplification, Dell dropped Ogilvy PR Worldwide to make GCI its sole EMEA PR adviser (PRWeek, 6 May). GCI chairman Adrian Wheeler oversees the account, which is managed by director ... of new and exciting products from Dell in the way you would from Sony, for example.' It has also upset ...
Firefly has been handed the PR account for software house Global Continuity after a three-way pitch....is NeverFail, which seeks to achieve 'zero downtime and zero interruption' to computer systems. The PR campaign ...
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