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and international PR for anti-diarrhoea drug Imodium....is to challenge the preconception that diarrhoea is a way of the body ridding itself of some kind of poison and therefore it should be suffered in silence and not treated. The PR campaign will present research ... &L was approached by Johnson and Johnson MSD to pitch for the account, which it won after a three-way contest ...
upon healthcare PR - you have to get at people in another way. 'Sometimes there is too much weight ... Common healthcare PR practice may be about to change. Evidence given to the Health Select ... the subject of much rumination in the healthcare PR sector over the winter months. But it was the comments ...
In 2000, the trend first highlighted in the 1999 PRWeek healthcare league table, namely the move ... -house brand managers don't always understand what healthcare PR has to offer, remains in some circles ... 't use a certain drug, that's something no amount of PR will affect.' There is an increasing ...
of their products,' says Wiles. In 2002, C W won a raft of industry awards, including PRWeek's Best Ethical ... pivotal year for Edelman, 2002 saw the division moving from a prescription PR focus to full ... the whole product life-cycle and offer policy and consumer PR advice,' says MD of global operations health ...
ways in which awareness of the problem can be highlighted in 2003. AstraZeneca has a key stake ...
Novartis Consumer Health has appointed Red Rooster Beauty and Consumer PR (RRBC) to handle PR...Novartis Consumer Health has appointed Red Rooster Beauty and Consumer PR (RRBC) to handle PR ... competitive four-way pitch. Incumbent for several brands, including Tixylix and Savlon, was Bloomsbury ... , director of brand franchise marketing at Novartis said: Red Rooster Beauty and Consumer PR won because ...
situation was a debacle,' says Adam Barak, head of pharmaceutical pricing consultancy Adam Barak ... and ultimately they were left with a PR disaster, where across the world people were accusing them of being ... scored a real PR coup when it announced that it was providing its anti-retroviral treatment Viramune ...
Nurses and pharmacists will be given new prescribing powers later this year, and PR will play a...the medical PR sector approaches communicating with these two audiences. PRWeek spoke to Colin Dale ... for PR. In March 1999, a Department of Health review team under Dr June Crown presented its findings ... - agreeing the best way of treating a patient. If the supplementary prescriber wanted to change dosage ...
Kommunikation as its PR representative in Sweden. Working alongside Mestanas and Partners, its IPREX affiliate in Norway, Rikta will handle corporate and consumer product PR for Hugo Boss and its three ... to handle PR in Italy for the launch of its crop protection and consumer health divisions. Hired without ...
Adams Healthcare has appointed Jackie Cooper PR to handle the September trade and consumer relaunch of acne gel Quinoderm. The brief is led by associate director Anna Cowie, who reports to JCPR client marketing director Roger Bloxham. ...
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