29 Apr 2005
| by Ian Hall
Children's clothes retailer Adams Kids is using Euro RSCG Biss Lancaster to reinvigorate its brand...The agency won a six-month PR contract after a competitive pitch (PRWeek, 3 December 2004), replacing five-year incumbent Pittalla.
Biss Lancaster is promoting products and shop openings and re-openings as Adams modernises its chain of stores.
Adams continues to retain Macclesfield-based Baxter Hulme PR ...
21 Jan 2005
| by Ian Hall
Mike Morgan started his PR career promoting the Carling Premiership and is currently most...a month without a pint), but his 'obsession' with Liverpool's blue team, Everton FC, endures and he can't resist using endless football analogies in his mild Scouse accent.
Morgan, talking to PRWeek ...
and Cap Gemini, and PR for charities such as the PDSA. Other clients include Expedia, the COI and Johnson ...
07 Dec 2001
| by HOLLY WILLIAMS
its corporate image with the help of
newly hired PR firm Blue Rubicon.
Lever Faberge head of corporate relations Emma Flack staged an eight-way
pitch before handing the six-figure PR brief to Blue Rubicon - the
agency she left two months ago (PRWeek, 5 October).
Flack whittled the original ...
10 May 1996
| by KATE NICHOLASJEREMY SLATER
Client: PepsiCo
Agency: Freud Communications
Campaign: Project Blue
Timing: September 1995...Client: PepsiCo
Agency: Freud Communications
Campaign: Project Blue
Timing: September ...
extending the blue
livery of its sugar-free Pepsi Max brand across the range.
The campaign surrounding the repackaging is being hailed as one of the
most expensive PR stunts ever.
Objective ...
21 Feb 1997
| by MAGGIE BROWN
Drinks company Bols International has hired Hill and Knowlton
Nederland to help relaunch its Blue...Drinks company Bols International has hired Hill and Knowlton
Nederland to help relaunch its Blue Curacao brand. One of 23 liqueurs
produced by the company, Blue Curacao is to be renamed Bols Blue and
will be repositioned as a stand alone brand outside Bols Modern
Mixables range. H ...
09 Aug 2002
| by MARY COWLETT
maintains its superbrand status. In addition, the brand has gone some way to demonstrate that its ...
such
as Cisco, Hewlett-Packard and Compaq, Big Blue is laughing. Much of this stability, comes from the IBM ...
of 50 agencies to just three, to manage its $40m
global PR operations. Last August, product work went ...
13 Dec 1996
| by KATE NICHOLAS
Takeovers, beef scares, international football and a bright blue
Concorde all helped to keep...-recession blues. The in-house
PR officer cuts a particularly sorry figure with a backward slide in
terms ...
Takeovers, beef scares, international football and a bright blue
Concorde all helped to keep the PR industry on its toes in 1996. Kate
Nicholas looks back
January
US marketing ...
31 Oct 2003
WINNER - REAL CHOCOLATE REAL FEELINGS - CADBURY TREBOR BASSETT; FOCUS PR...Focus PR used original research to create a high-profile, news-led campaign to revitalise ...
lovers, the PR team commissioned Dr Dylan Evans, an evolutionary psychologist, to look at where chocolate ...
-enhancing properties of chocolate by a Cambridge University scientist.
The PR teams estimated media coverage ...
08 Apr 2005
| by Tom Williams
Unilever has appointed Blue Rubicon as its sole UK corporate adviser. The firm is under pressure...Blue Rubicon, which handled corporate PR for the company's Home Personal Care division took ...
- which handled corporate PR for umbrella group Unilever UK - and Four Communications lost out ...
, UK Foods and UK Home Personal Care divisions.
Blue Rubicon managing director Fraser Hardy ...
28 Jan 2000
| by ADAM HILL
Pillsbury UK has consolidated its UK PR after a repitch, appointing
Edelman PR to handle three...Pillsbury UK has consolidated its UK PR after a repitch, appointing
Edelman PR to handle three major food brands, plus a new corporate
account, after a four-way pitch.
In taking over the six ...
.
Although corporate PR has been carried out at an international level, it
is the first time a programme ...
to remove filters
