15 Nov 2007
Digital agency Way to Blue is promoting a mystery film project directed by ‘Lost' creator JJ Abrams....Paramount Pictures has briefed the agency to oversee an online PR campaign that commences next ...
Cloverfield , has been cloaked in secrecy since it was given the green light by Paramount in February. Way to Blue will drum up interest in the film, which is believed to feature a monster attacking Manhattan ...
02 Jan 2009
| by Way to Blue
Way to Blue performed strongly in 2008, growing consumer PR fee income by 47 per cent. The agency...Name: Way To Blue Address: Zetland House, 5-25 Scrutton Street, London EC2A 4HJ ...
and exploiting social media opportunities. Also, our very own Way To Blue Eurovision Karaoke Christmas Party ...
's key consumer agencies, including Freud Communications, Henry's House and, most recently, Premier PR ...
20 Mar 2009
Master manager Online PR specialist Way to Blue is handling digital PR for The Damned United
21 Feb 2007
| by Adam Hill
Adam Shaw, the face of Working Lunch , tells Adam Hill why PR people - and their corporate clients..., business is definitely good TV at the moment. But Adam Shaw, presenter of BBC2 s award-winning daytime ...
are not the focus of more PR attention, Shaw says incredulously. If you want to be on the Six or Ten O Clock ...
for Working Lunch . It is useful to note that, on the day of PRWeek s interview with Shaw, two of the big ...
14 Aug 2008
Click HERE to watch the latest PRWeek video podcast featuring Foresight Consulting's MD Mark...In this week's podcast, Foresight Consulting's MD Mark Adams discusses transparency ...
and Mindshare's Carolyn Watt discuss the media agency's threat to PR. WATCH HERE 24 ...
' environmental strategies in the recession. WATCH HERE 24.04.2009 Realwire's CEO Adam Parker ...
07 Oct 2009
| by Cathy Wallace
Are PR agencies taking digital comms seriously? PRWeek carried out exclusive research into how...The PRWeek Digital Survey 2009 aims to paint a picture of how the PR industry views digital right ...
, Louise Foglia, director UK Ireland at Way To Blue, reports: 'Our traditional competitors have always ...
be down to a reluctance among PR agencies and departments to share their working practices. While digital ...
14 Mar 2003
| by Andy Allen
Fast food giant McDonald's has hired Blue Rubicon to carry out a UK PR campaign aimed at changing...hourly paid employees.
Blue Rubicon MD Fraser Hardie, who will lead a team of five reporting to McDonald's head of corporate affairs Nick Hindle, said the campaign aims to re-define the way McDonalds ...
07 Mar 2003
| by Andy Allen
Fast food giant McDonald's has hired Blue Rubicon to carry out a UK PR campaign aimed at changing...hourly paid employees.
Blue Rubicon MD Fraser Hardie, who will lead a team of five reporting to McDonald's head of corporate affairs Nick Hindle, said the campaign aims to re-define the way McDonalds ...
17 May 2007
Digital specialist Way To Blue has bolstered its ranks with two new appointments....consultant at senior account manager at Frank PR, Kazoo, Shine Communications, Fuel and Jackie Cooper PR. He has handled accounts for brands including Sega, EA Games and NME.com. Way to Blue has recently ...
manager. Clark is a former music publicist at Arrested PR who has worked on online campaigns for Ms ...
23 Jun 2009
| by Matt Cartmell
Way To Blue has launched an office in Los Angeles and appointed an executive vice...fashion and entertainment site, Glam.com. The announcement was made from Way To Blue s London headquarters by associate director Adam Rubins, to whom she will report. ...
appointed, who joins the digital entertainment PR from FOX Interactive Media, where she was head of creative ...